The traditional way
- Relies on instinct to drive business decisions
- Sources stock based on trade-up valuations
- Takes a historical approach to sourcing and pricing
- Loses profit margins by over or under-pricing vs the market
Data and Insight
Protect profits by powering your decisions with our demand-led data
In today's rapidly moving market, it's never been so important to use data and insight to support business decisions. The source of that data is vital to your bottom line. Using the wrong data for the wrong decision puts your profit at risk. That's why our data and insight is always driven by market supply, real-time consumer demand and live retailer pricing. So you can make smarter business decisions that maximise profits.
Data to fuel your success
The most successful retailers on our marketplace use our demand-led data and insight to optimise their decision making across these three key areas.
Buying profitable stock
To complement your own market knowledge, we recommend you use two approaches to help you source the right stock at the right price. Inform your strategy by tracking macro market trends including market supply, consumer demand, speed of sale and market pricing. Then drill-down and review each vehicle in detail using Retail Rating.
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Pricing to the live market
Use millions of market-wide pricing observations to support your success and be guided by the live retail market. Take the guess work and opinion out of pricing right every day and use Price Indicator to your advantage in winning buyer trust.
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Improving performance daily
Measure, track and improve your advert performance on Autotrader using our Performance Rating, available through Performance Analytics. Improve performance vs your competition on generating search exposure, attracting advert views and converting leads.
Find out moreHow do you drive business decisions?
The smarter way
- Uses data and insight to make smarter business decisions
- Sources stock using a retail-back methodology
- Takes a demand-led approach to sourcing and pricing
- Optimises profit margin by pricing to the live-retail market
Trusted by the industry
Our data is trusted and used daily by over 7,000 retailers including many of the AM10 retailer groups, OEM's such as PSA Group and BMW and more.
Insight Masterclasses
At any given time, retailers are missing out on £91 million in profit1 by underpricing their stock. That's because this stock isn't priced to the live retail market. Effectively throwing away profit. Our data and tools make it easy to prevent that. Watch a masterclass today to master your pricing.
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Understanding your metrics
Understand your metrics and how to use them.
Price to market
Discover the best ways to keep your pricing competitive
Sourcing stock
Discover the most profitable ways to source the right stock
1 Autotrader internal analysis of the advertised price vs the retail valuation.