Why partner with Auto Trader?

Nobody comes close, when it comes to reaching the UK car buying audience

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We welcome 10.2 million consumers a month1

We've been connecting car buyers and sellers for more than 40 years. In that time, we've evolved from an established regional magazine to the UK's leading online automotive marketplace, welcoming millions of consumers to our platform daily.

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who spend more than 584 million minutes searching for vehicles…2

That traffic accounts for more than 80% of the time spent searching for vehicles on classified sites in the UK, comfortably giving us the biggest share of the audience.

A consumer accessing Dealer Portal via a laptop

7/10 retailers used car sales
are influenced on Auto Trader3

It's because we make buying and selling vehicles easier. Giving our customers access to tools, technology and insights that help turn browsers into buyers.

Reaching millions of buyers

We continue to invest in bringing buyers to your adverts all year round with our partnerships and marketing campaigns.

We reach in and our of market buyers across a variety of channels including tv, radio, social media and email.

Our marketing campaigns

Partner with us

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Contracted advertising

Stock contracts are available from as few as 5 vehicles on a range of packages.

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Your business goal is our business goal

Your success is our goal. Our team of over 200 retail experts are dedicated solely to supporting retailers growth. Take two minutes to tell us your goals, and we'll work with you to create a bespoke plan to meet and exceed them.

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Together, we do more

Automotive retail is changing faster than ever before. One thing that will never change is our commitment to empowering our partners – always working behind the scenes to give more power to you.

Deeper insights into your forecourt performance than ever before

Our award winning data & insights help you make better business decisions faster.

Our partners get access to the most comprehensive view of the live retail market, helping them source, advertise and price efficiently and effectively. All included in their advertising package at no additional cost.

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See why over 14,000 retailers chose to advertise vehicles on Auto Trader

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0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey

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Your questions answered

1 ComScore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Unique Visitors, April 2023 through March 2024, UK 2 ComScore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Minutes (MM), April 2023 through March 2024, UK 3 Analysis of 1,016,073 confirmed sales from retailers from April 2023 to March 2024, 71% of sales were influenced on Auto Trader