Reach more customers
Stock that gets seen, gets sold
We know your focus is sales, making more of them, making them easier and making them more profitable. With over 64 million cross-platform visits a month on Auto Trader, you have the scale and tools at your disposal to manage visibility and response in line with your goals. From increasing overall performance through our range of selling packages, to targeted stock promotion and location-based targeting, we can help you choose what’s best for you.
Selling Package
Give all your stock the right visibility
More eyes on your vehicles means more opportunities to sell. Our packages enable you to increase your search appearances and ad views to get your vehicles sold. Accelerate your business performance by choosing the right package with the help of our experts.
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Market Extension
Reach buyers nationwide
Expanding your business into new markets can be difficult without significant investment in infrastructure and advertising. Market Extension offers a convenient alternative that enables you to target new markets. It does this by making vehicles available for home delivery or click & collect in multiple local markets simultaneously, expanding your reach nationwide while maintaining your local presence.
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Pay Per Click
Targeted stock promotion
Drive additional response when you need it through promoted advertising positions in search results. PPC is powerful when used as part of a promotion or tactical campaign, such as selling overage or pre-reg vehicles. You can use PPC on a vehicle-by-vehicle basis, or set up automated rules. Best of all, you only pay when customers click on your ad.
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Brand New Stock
With millions of buyers, there's no better place to get more eyes on your brand new stock. Advertise both in-stock and due-in vehicles to get them seen and sold. Over half of UK franchise retailers already sell brand vehicles with us.
Car RetailerVan RetailerInsight Masterclasses
High quality adverts, packed with our best practice advice combined with the right visibility is the winning formula to great performance on Auto Trader. Master this best practice and there’ll be no stopping you.
1 Google Analytics data, average number of cross-platform visits a month in 2021.