77 million
average monthly cross-platform visits in FY24. Up +11% vs FY23 and +10% vs FY22.1
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Much more than Artificial Intelligence, this is Auto Trader IntelligenceTake control of sourcing with our powerful sourcing tools and real-time insight.
Use a demand-led approach to pricing with data from the live retail market.
Reach more customers to hit your targets with our range of prominence tools.
Streamline forecourt management from creating, pricing and moving stock.
Deliver a seamless buying process connecting online and offline channels.
Optimise conversion by building trust in the vehicle, the price and you as a retailer.
Nobody comes close, when it comes to reaching the UK car buying audience.
average monthly cross-platform visits in FY24. Up +11% vs FY23 and +10% vs FY22.1
hours spent searching every month. 5x longer than all our competitors combined.2
unique visitors to our platform monthly. On average, 6.7 million only visit Auto Trader.3
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1 Source: Internal Data: Snowplow analytics data, average number of cross-platform visits a month between April 2023 and March 2024. 2 Source: Comscore MMX® Multi-Platform, Total Audience, Total Minutes (MM), April 2023 through March 2024, UK. Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads sites Motors.co.uk, CarGurus, Auto Express.co.uk, Topgear.com, Parkers.co.uk, Carwow.com, Exchange&Mart, RAC cars, Cinch.co.uk, Heycar.co.uk. 3 Source: Unique visitors that only visit Auto Trader is a custom metric which takes the difference between the total unduplicated audience for the defined competitor set, including & excluding Auto Trader, Comscore MMX® Multi-Platform, Total Audience, Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads sites, Motors.co.uk, CarGurus, Auto Express.co.uk, Topgear.com, Parkers.co.uk, Whatcar.com, Carwow.com, Exchange&Mart, Heycar.co.uk, Cinch.co.uk, Average April 2023 through March 2024, UK.