Buy and price to the live market
Buy and price with confidence by integrating a real-time view of market valuations.
Having the visibility to move with the market daily is key to protecting and maximising margin on every sale.
Autotrader Connect - Valuations
Integrate award-winning Autotrader Valuations into your own systems, ensuring you can buy and price with a view of the live retail market
Buy and price to the live market
Autotrader valuations reflect the most comprehensive view of vehicle pricing on the live retail market. They're built to inform and guide retailers when buying and selling, helping our partners to make smarter business decisions in an instant. Access to our valuations is available through the Autotrader Connect platform, allowing partners to seamlessly integrate live market valuations into existing processes and systems.
Better business decisions, faster.
Autotrader Valuations provide an unrivalled view of the live retail market, allowing retailers to buy and price with confidence without the need to reference multiple different systems.
Build consumer trust
Consumers look to Autotrader when it comes to trusting the price of a vehicle.
Our Valuations and Price Indicator is powered by our view of the live retail market, which influences a purchase decision.
Avoid using multiple systems
Removing complexities of using multiple systems saves time and ensures consistency.
Building our Valuations into your existing systems makes them more accessible, to make faster decisions when buying and pricing.
Autotrader Valuations explained
Setting a selling price to the live market, calculating what you can expect to pay in the wholesale market, or making a fair offer to a consumer for their part exchange can be time consuming. Our valuations make each of these tasks quicker and easier, removing the need to scroll through classified sites and pricing guides.
Retail Valuation
The Autotrader Retail Valuation is a live view of what a retailer could expect to sell a vehicle for to a consumer.
Calculated from advertised retail prices of similar vehicles available for sale over the last 28 days.
Trade Valuation
The Trade Valuation informs a retailer of what they could expect to buy or sell a vehicle for in the wholesale market.
Calculated by comparing actual trade transaction prices of similar vehicles to live retail prices over the last 28 days.
Part-Ex Valuation
The Autotrader Part-Exchange Valuation is a guide of what a retailer might expect to offer a consumer to trade-in their vehicle.
Calculated to track below our retail valuation to ensure a retailer can retain enough margin.
Use cases
Vehicle appraisal
Accurately appraise trade stock and calculate a desired buy price to achieve your intended profit margin
Vehicle pricing
Price stock to the live retail market, maximising selling and profit opportunities
Part Exchange
Surface spec and condition adjusted part-exchange valuations from a trusted source on your consumer facing websites
"It has been a great addition to Motorpoint's merchandising toolbox. The accuracy of the specification data is spot on, it's easy to use and a welcome addition for our team when they are listing cars and valuing part-exchanges. Being able to access this level of information means we can provide ever higher levels of vehicle specification accuracy and it provides a big benefit for our customers when they are researching and choosing the right vehicle for their budget and lifestyle"
Scott Greensmith, Digital Partnership Manager, Motorpoint
Enhanced VIN Spec data
With the support of manufacturer partners, we're expanding our library of more advanced vehicle data that is derived from the build specification of vehicles. This data is more accurate than using the standard specification for a vehicle derivative and takes into account optional extras. The enhancement will ensure retailer partners can maximise profit opportunity with automatically selected build specification when valuing vehicles.
More on VIN Spec data
Where VIN Spec data isn't available, retailers inaccurately describe a vehicle 46% of the time and undervalue the vehicle by £361 on average where value adding specification is missed.1
You can also utilise our more advanced vehicle data for quicker and more accurate advert creation with Retail Essentials.
Get started with Autotrader Valuations
Access to this service is included in all core advertising packages from April 2023, with early access available to integrators from 1st November.
To find out if your technology partner has a live integration with this module speak to your Auto Trader Account Manager or your technology partner directly. Alternatively fill out the form below.
How to integrate
It's likely that your technology partner will manage this integration on your behalf.
For partners or retailers wishing to manage a direct integration, you should integrate the API's listed below.
Vehicle API
Look-up and retrieve valuations for a given vehicle
Valuations API
Find spec and condition adjusted valuations
Stock API
Retrieve live valuations for advertised stock
1 Analysis based on 52,000 vehicles advertised on Autotrader on 27/07/2022, where VIN Spec data was available for those brands. £361 is the average value of missing specification, where only value-adding specification is considered.