Terms and Conditions

Franchise PPC Offer

Last Updated: June 2024

This Franchise PPC Offer is provided subject to the Auto Trader Pay Per Click (PPC) – Campaigns and Boost Business Rules and the Main Advertising Terms & Conditions, which are both incorporated into these Rules by reference.

Terms defined in the Auto Trader Pay Per Click (PPC) – Campaigns and Boost Business Rules and the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in these Rules and in either the Auto Trader Pay Per Click (PPC) – Campaigns and Boost Business Rules or the Main Advertising Terms & Conditions, the meaning of the term defined in these Rules shall have precedence in relation to these Rules.

    Business Rules ("Rules")

    1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. “Contracted Stock Level” means the number of advertisements the Qualifying Dealer has contracted for under their Advertising Agreement;
    2. “Discounted Rate” means the 50% discount that a Qualifying Retailer will receive in respect of the PPC Offer Budget when they sign up to the PPC Offer. The discounted rate will apply so that the Qualifying Retailer will pay no additional cost for any clicks up to the PPC Offer Budget during the first two months of the Offer Period and will then pay the full price for any clicks up to the PPC Offer Budget for the next two months of the Offer Period;
    3. “PPC Offer” means the promotion which will allow Qualifying Dealers, who sign up during the Offer Window, to receive the PPC Offer Budget, at the Discounted Rate, to spend on a PPC (Pay Per Click) Campaign during each month of the Offer Period;
    4. “PPC Offer Budget” means the amount (in pounds sterling), calculated as 20% of the Qualifying Dealer’s monthly spend for their Package during the month before they sign up for the Offer Period, divided by four, which shall be the Qualifying Dealer’s weekly Contracted Budget to spend on a Campaign during each week of the Offer Period;
    5. “Offer Period” means the period of four calendar months, starting on the date during the Offer Window on which the Qualifying Dealer signs up to the PPC Offer (but no earlier than 1 st June 2024), during which period the Qualifying Dealer will get the benefit of the PPC Offer;;
    6. “Offer Window” means the period from 1st June 2024 to 31st December 2024 (inclusive), during which period Qualifying Dealers can sign up to the PPC Offer;
      7. “Qualifying Dealers” means Advertisers who, subject to anything else in the Rules:
      1. have been invited by Auto Trader to join the PPC Offer; and
      2. ii. are Franchise car and van dealers only (including in Northern Ireland) and who have an active Advertising Agreement with Auto Trader and are on the Ultra Package, and who currently have no other offer or bespoke arrangement with Auto Trader.
  2. The PPC Offer is available to Qualifying Dealers who sign-up to the PPC Offer during the Offer Window, subject to these Rules. A Qualifying Dealer may only sign up to the PPC Offer once during the Offer Window.
  3. A Qualifying Dealer can use the PPC Offer Budget to spend on a PPC Campaign, subject to the Auto Trader Pay Per Click (PPC) – Campaigns and Boost Business Rules.
    4. A Qualifying Dealer, who has not yet signed up to the PPC Offer, shall not be eligible for the PPC Offer if the Qualifying Dealer has any pending downgrade of their Package or their Contracted Stock, unless or until one of the following events occurs during the Offer Window:
    1. the Qualifying Dealer retracts the pending downgrade within the 30 day notice period for such downgrade; or
    2. after expiry of the 30 day notice period for the Qualifying Dealer’s downgrade of their Contracted Stock Level or Package (as applicable), the Qualifying Dealer subsequently upgrades their Contracted Stock Level or Package (as applicable) to the original Contracted Stock Level or Package (as applicable).
  5. If, once a Qualifying Dealer has signed up to the PPC Offer, the Qualifying Dealer downgrades their Package or Contracted Stock Level during the Offer Period, such Qualifying Dealer shall no longer qualify for the PPC Offer from the date on which such downgrade or cancellation becomes effective (i.e. on expiry of the 30 day notice period) and the Qualifying Dealer shall be charged for any clicks resulting from the PPC Campaign at Auto Trader's standard rate card for the duration of the Offer Period. If the Qualifying Dealer withdraws their cancellation or downgrade before the end of the 30 day notice period for such cancellation or downgrade, then the PPC Offer will continue to apply to the Qualifying Retailer for the remainder of the Offer Period.
  6. Qualifying Dealers who participate in the Franchise Package Upgrade Offer shall not be entitled to participate in the PPC Offer.
  7. The PPC Offer Budget will count towards the accrued spend for calculation of a discounted PPC rate in the following quarter, under clause 5.2 of the Auto Trader Pay Per Click (PPC) – Campaigns and Boost Business Rules.
  8. Any associated costs will be detailed via order confirmation and invoice.
  9. Communication regarding the PPC Offer may be received via email, Portal or from your Account Manager.
  10. A Qualifying Dealer shall not be permitted to participate in the PPC Offer if Auto Trader determines the Qualifying Dealer has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
  11. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the PPC Offer at any time, at its sole discretion.
  12. Auto Trader reserves the right to make changes to these Rules at any time and shall give you at least 15 days' notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  13. Auto Trader reserves the right to amend, modify, remove and/or extend this promotion at any point with immediate effect.