New Ford Puma Gen-E Coming Soon: Specs, price and release info

The business pages don’t contain much good news for Ford at the moment, given news of job cuts and other challenges across its European operations. As such the arrival of the Puma Gen-E is much-needed good news, given it offers a much more affordable entry to Ford’s electric range alongside the likes of the new Capri and Explorer and can hopefully build on the popularity of the existing petrol version.
• Since the departure of the Fiesta the Puma has been the first rung on the Ford ladder, and a popular one for its combination of style, practicality and typically sparky driving character – all being well the Gen-E is the same, just electrified • The Puma’s signature ‘MegaBox’ boot storage compartment has been upgraded to a bigger ‘GigaBox’ for impressive luggage space for a relatively small car • Ford says the Puma Gen-E will do up to 233 miles on a full charge by official figures, or more if it’s just around town though both figures lag behind some of the competition • You can order your Puma Gen-E now, with first deliveries due in the spring of 2025 • Pricing starts at £29,995, which looks competitive against the comparable Vauxhall Mokka Electric and equivalents like the Jeep Avenger, though the likes of the MG4 are cheaper

Looks-wise the Puma Gen-E is obviously familiar enough, though there are a few features to set it apart from the regular combustion-engine versions. These include a ‘shield’ style grille inspired by the Mustang Mach-E and painted to match the rest of the bodywork, along with different wheels. There will be two trim levels available, the regular Gen-E including the GigaBox storage, paired screens for instruments and infotainment and more while the Premium version adds a B&O sound system, bigger wheels, synthetic leather upholstery and more. Electric Yellow and Desert Island Blue colour options will, meanwhile, be exclusive to the Gen-E.

With no need for a conventional gearstick Ford has taken advantage of the extra space to create a new and raised centre console with additional storage space within. Tech-wise there’s a 12-inch screen for the instruments and another 12.8-inch one in the middle of the dash for all your infotainment needs. This includes wireless phone connectivity for CarPlay and Android Auto, as well as built-in Alexa if that’s your bag.

Ford has gone with a relatively small battery for the Puma Gen-E, which may be an inevitable consequence of it being a conversion of an existing combustion engined model rather than a dedicated electric car like, say, a Volvo EX30 or MG4. More charitably this does at least help keep the cost and weight down, even if nobody is going to win any pub bragging rights with the 168 horsepower of the motor and official range of 233 miles. At least the battery will be quick to charge, even at the 100kW maximum rate.

The Puma Gen-E is available to order now, with prices starting at £29,995. First cars should be with buyers by the spring.

It’s been a busy year for Ford, with the VW-derived Capri and Explorer also arriving in showrooms as it plays catch-up on electrification. Given the much more affordable price point the Puma Gen-E is, perhaps, the most important of all of them if Ford is to return to its former glories as a top-selling brand.

Pretty much everything! To name names, though, the Puma Gen-E faces a tough challenge against increasingly competitive and affordable models entering the market from Chinese brands, or those they now own like Volvo, Smart and more.