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2022 Summer Product Update

The future of automotive is already here

New fuel types, new brands, new ways to buy, and new ways to sell – the UK automotive market is changing rapidly. And with these changes come new opportunities for anyone buying and selling a vehicle.

We're helping consumers and retailers adapt to this quickly evolving landscape and embrace the exciting changes on the horizon.

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Today's products just got an upgrade

More selling options than ever before

Whether it's the convenience of an instant cash offer and free home collection, or advertising privately to the largest audience of car buyers in the UK, our new and improved selling options offer more choice and control to help more people sell their car every year.

How much is this car worth?

Taking the guesswork out of pricing

Auto Trader Valuations help consumers instantly find out how much their vehicle is really worth, with the industry's most up to date and accurate valuation data at their fingertips. Handy, even if they're not ready to sell just yet.

Sell for cash, for a fair price

We launched our Instant Offer service, which uses a detailed set of questions to provide a fair and more accurate price for any car. This means consumers can sell their car quickly for cash, with confidence.

Better data, improved insights, more powerful advertising

Our retailers are getting access to the most accurate, insightful Auto Trader market data yet, plus even more powerful advertising tools. With all this at their fingertips, they can remove inefficient processes and avoid unnecessary costs.

Auto Trader Connect

All the essentials in one place

Our new API platform helps retailers centralise how they manage their inventory, connecting multiple systems and advertising channels in real time. It removes the need to re-enter information, saving retailers time while making sure consumers see an accurate picture of what’s for sale.
Vehicle Data

Super powered vehicle data

We've enhanced the data we use to define and categorise vehicles. Now it includes all the factory-fitted optional extras (not just the standard ones), helping retailers to price their cars more accurately and create better quality adverts for consumers.
Auto Trader Valuations

Real-time pricing that helps everyone

Auto Trader Valuations gives retailers access to real-time vehicle market values, which are now granular to each specific vehicle type, year, number plate, and mileage.

This helps them source and price vehicles with more confidence.

Insurers and finance lenders are also now using our live valuations to help accurately underwrite their risk and forecast future vehicle values – handy!

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And we're already accelerating into the future

Bringing more of the car buying journey online

Buying a car has traditionally been an in-person process, but no longer. Now we're giving consumers control to do more (or all) of the process online from wherever they like. This includes part-exchanging, financing, reserving, and arranging collection or home delivery – welcome to a more flexible future of online car buying!

We built the best for both worlds –  see the buyer and seller journeys side by side

Buyers can do more online

Deal Builder is our brand new online car ordering journey, putting the consumer in control. They can part-exchange, apply for finance, reserve, and arrange delivery all in one end-to-end online experience.

... with extra flexibility and support

Consumers can pick and choose the bits they feel most comfortable doing online, while our visual tips and tools help guide them through the journey.

Sell from anywhere, buy from anywhere

Our Market Extension product gives every retail seller the power to advertise on a national scale. This creates greater choice for consumers across the UK, giving them the option to buy and get home delivery on a much wider range of cars.

A confidence boost to buy online

Retail sellers can now give consumers extra reassurance when they buy online, thanks to the introduction of our Seller Promise. With confidence-boosting warranties, full quality checks and money-back guarantees, buyers get the assurances they need to order their car online.

Online finance, made easy

Our online finance application journey uses clear, jargon-free guidance to help consumers get full car finance approval from the comfort of home. And by integrating our product directly with lenders, we have simplified the finance sales process for our retail sellers.

If your yearly mileage is:

2,000
4,000
8,000
10,000
12,000

It’s like driving your car for

1 hour a day*
1.5 hours a day*
2 hours a day*
2.5 hours a day*
3 hours a day*

*Estimated calculation is based on an average driving speed of 40mph.

Speeding up the adoption of electric vehicles

The world of electric cars is exciting and full of possibilities, but it still feels daunting to many people. Our consumers can now navigate this exciting new purchase with more confidence thanks to intelligent suggestions, research hubs, expert reviews and detailed range and charging information, exactly where they need it.

Vehicle Recommendations

Smart electric suggestions

We've added intelligent vehicle recommendations within search results to raise awareness of relevant electric alternatives. This way, people can discover suitable electric cars they might not have considered before.
Research Hubs

Better ways to research

Research hubs are a brand new way for consumers to search and discover on Auto Trader. They can find new brands, explore electric vehicle models, and get all the important information they need to make the switch with confidence.
Expert Electric Reviews

Electric cars, up close

In the past year, our experts reviewed a brand new electric car every week, so consumers get a fair, detailed impression of their potential future car. Our reviews help consumers get to grips with how electric cars work, as well as how well suited they are to their lifestyle.
Charging Information

Supercharged adverts

Improvements to range and charge time information on adverts make it easier for consumers to understand how electric vehicles work, allowing them to make informed decisions.
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It’s been a big year.

Our teams have launched new products, improved existing ones, and adapted to the many changes happening across our industry. But change is in our DNA, and we’re already working on even more exciting new things. Watch this space for the next update.

Driving change together. Responsibly.

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Join the team

Calling all product, tech and design folks! Check out our careers page, join the team and help us build the next batch of incredible products – it could be your work up here next!

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